#MediaBuying

ppc.land

Game: The auction is the easy part of a media buyer's week

Sixteen terms, four groups of four. Most of this grid sits outside the bid request, and the group that looks easiest is the one that will cost you.

ppc.land

Game: The auction is the easy part of a media buyer's week

Sixteen terms, four groups of four. Most of this grid sits outside the bid request, and the group that looks easiest is the one that will cost you.

reel360.com

Publicis wins PepsiCo global media business

Publicis Groupe has landed PepsiCo’s global media business, a major account win that will see the holding company build a new unified media model across more than 200 markets. The move consolidates media strategy, planning, activation, connected identity, data, and technology under a new “One PepsiCo” structure serving brands including Pepsi, Gatorade, and Lay’s. PepsiCo spent $5.4 billion on marketing activities in 2025, including $3.4 billion on advertising, underscoring the scale of the assignment.

ppc.land

PMG gains 3,000 media owners by moving its buying inside Index Exchange

Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.

ppc.land

PMG gains 3,000 media owners by moving its buying inside Index Exchange

Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.

ppc.land

One LG TV mapped 38 devices on the network it was plugged into

Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open.

ppc.land

One LG TV mapped 38 devices on the network it was plugged into

Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open.

ppc.land

PMG gains 3,000 media owners by moving its buying inside Index Exchange

Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.

ppc.land

PMG gains 3,000 media owners by moving its buying inside Index Exchange

Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow.