ppc.land
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
#ProgrammaticAdvertising is an active hashtag on Bluesky. In the last 30 days, 5 people shared 49 posts with it — around 2 a day. Activity is up 200% versus the previous week, peaking on Jul 20 with 7 posts.
Tags most often used together with #ProgrammaticAdvertising.
ppc.land
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
ppc.land
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
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ppc.land
Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
ppc.land
Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
ppc.land
Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
ppc.land
Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
ppc.land
PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
ppc.land
PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
ppc.land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
ppc.land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
ppc.land
US programmatic CPMs gain 51% year over year, DataBeat finds
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
ppc.land
Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
ppc.land
Brand marketers gain de-duplicated Meta measurement in LiveRamp clean room
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
ppc.land
Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
ppc.land
Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
ppc.land
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
ppc.land
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
ppc.land
PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
ppc.land
PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
ppc.land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
ppc.land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
ppc.land
US programmatic CPMs gain 51% year over year, DataBeat finds
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
ppc.land
US programmatic CPMs gain 51% year over year, DataBeat finds
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
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