#PPC

ppc.land

Google Ads filters miss fake leads, so advertisers must add 3 form checks

Most traffic screening runs after an ad serves, letting bots reach lead forms. Google wants server-side email validation. Does a billing credit cover the rest?

ppc.land

Google Ads filters miss fake leads, so advertisers must add 3 form checks

Most traffic screening runs after an ad serves, letting bots reach lead forms. Google wants server-side email validation. Does a billing credit cover the rest?

ppc.land

Explaining win CPM

Win CPM is the average price a buyer pays per thousand impressions on the auctions it wins. How it is calculated, reported, read against bid CPM and disputed.

ppc.land

Explaining win CPM

Win CPM is the average price a buyer pays per thousand impressions on the auctions it wins. How it is calculated, reported, read against bid CPM and disputed.

ppc.land

Explaining made-for-advertising

Made-for-advertising sites buy cheap traffic and resell it as programmatic impressions, using dense ad layouts, auto-refresh, slideshows and templated content.

ppc.land

Explaining made-for-advertising

Made-for-advertising sites buy cheap traffic and resell it as programmatic impressions, using dense ad layouts, auto-refresh, slideshows and templated content.

ppc.land

Game: The auction is the easy part of a media buyer's week

Sixteen terms, four groups of four. Most of this grid sits outside the bid request, and the group that looks easiest is the one that will cost you.

ppc.land

Microsoft measured Copilot cutting publisher clicks by up to 94%

Microsoft's own data shows Copilot cut publisher click-through up to 94%, as the Ninth Circuit narrowed DMCA claims and a judge balked at TikTok's $100m deal.

ppc.land

Game: The auction is the easy part of a media buyer's week

Sixteen terms, four groups of four. Most of this grid sits outside the bid request, and the group that looks easiest is the one that will cost you.

ppc.land

Microsoft measured Copilot cutting publisher clicks by up to 94%

Microsoft's own data shows Copilot cut publisher click-through up to 94%, as the Ninth Circuit narrowed DMCA claims and a judge balked at TikTok's $100m deal.