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Mountain Dew's new spicy Baja Blast is a TikTok Shop exclusive
Mountain Dew is dropping Baja Leo β a spiced mango, chili lime, and black pepper zero-sugar flavor β exclusively on TikTok Shop on Aug. 12, no store shelves required. The limited release is part of a growing strategy to use TikTok as a direct-to-fan channel for superfan drops, not mass retail. At $8 shipped for a bundle with a 12-pack of original Baja Blast, it's clearly built for the devoted.