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What are ‘book specs’ on a press release?

Q: While reading a guide to marketing one’s book, the author talked about including “book specs” in your press releases. She didn’t explain what “book specs” are, though! Can you tell me?“Boo…

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4 Tips to a Successful Email Marketing Campaign

• Sell more books via email marketing campaignThe key to selling books is to “make contact with” or reach potential readers of your titles. After all, if a reader doesn’t know about your book, she …

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Sell More Books via Email Marketing Campaign

The key to selling books is to “make contact with” or reach potential readers of your titles. After all, if a reader doesn’t know about your book, she can’t purchase it. Among the best ways to…

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Seven Super Tips for Blogging Writers

• Promote your book by blogging about it Perhaps one of the best ways to bring potential readers to your website is by blogging. With a blog, you’ll be providing a lot of fresh information on a var…

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9 Ways Authors Can Sell More Books on Goodreads

• How to leverage Goodreads for book promotions • Expand your reach with Goodreads giveaway• Seven ways to promote your book on Goodreads 

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Strive for Originality when Writing Fiction

When writing fiction, you want to be original; that is, your plot, characters, setting and ideas should be fresh or novel (no pun intended).After all, to some degree, you decided to start writ…

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Strive for Web Pages with High Scanability

Few people read text on a web page like they do a book. While most approach a book by reading it word-for-word, most Internet readers scan. That is, they peruse, looking for the key points to get t…

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9 Tips On How Authors Can Create A Media Kit

When promoting your book, a media kit is a great way to get attention from mainstream media as well as bloggers and book reviewers. Here are nine great tips on how to create a media kit (click the …

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Get a hashtag for your book to generate sales

Especially if you have a series of books, you should create a hashtag for them. Doing so is a great way to increase your number of followers, which leads to increased book sales. Hashtags are easy …