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D2C (Direct-to-Consumer) Brands vs Marketplaces: Which Model Prevails in 2026?
Firms may choose either the D2C model or third-party platforms. Model selection will significantly impact the three core business elements of user growth, profitability, and brand identity. This paper first unpacks the definitions of D2C and third-party online marketplaces, compares their differences, analyzes their respective strengths and weaknesses, and introduces case examples to assist merchants in selecting the suitable model.