#analogue

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British households embrace analogue music formats to reduce screen dependency

A report by electronics brands Pure and TEAC has revealed a growing trend among British households to adopt analogue music formats such as radios, cassettes, and CDs as a means to reduce screen time. The study found that 52% of Gen Z consumers aged 14-29 have created dedicated listening spaces at home, while 23% actively keep their phones out of reach when enjoying music. Nearly half of Gen Z respondents (48%) expressed interest in purchasing modern cassette players, viewing them as a reflection of personal identity. The report also highlighted that 60% of those in their 60s and 70s find radio companionship without screen distractions valuable. Pure, a brand responding to this trend, has launched products like the Classic Active audio system and the Evoke Home II radio with CD slot, aiming to simplify audio experiences. The UK's digital radio market grew by 5.5% last year, with DAB+ stations now covering over 90% of the country. Despite 75% of UK radio listening occurring on digital or online platforms, traditional radio remains significant, with 51.1 million adults tuning in weekly. The government's recent advice on emergency preparedness has boosted sales of battery-operated radios, with Pure's Elan One2 seeing a 7,360% sales spike after the October 22 announcement. Radio continues to provide a calm, distraction-free atmosphere, with consumers valuing its simplicity and design over complex digital alternatives.