Justin Jackson longform.asmartbear.com
How to get customers who love you even when you screw up
Customers love you when youāre honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.
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Iām keynoting at @SaaStock USA 2025 in Austin, May 13th.
Come by and say āhiā if youāre coming!
(Just 20m, but brand new presentation about how to use āweaknessesā to create an uncopyable strategy)
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List everyone you know who started by launching a startup every month, and the ninth one was really successful.
List everyone who has 1 really good idea / year, and obsessed over it, and was successful.
The second is 100x more common.
(1/13)
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Feeling grateful for the entrepreneurial journey! Bootstrapping all my businesses has taught me resilience, self-reliance and resourcefulness. It's not just about saving money, it's about creating value from scratch, proving that passion can indeed fuel progress! #Bootstrapped #BusinessOwner
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Are you happier when you are making, or is it more relaxing to consume?
Making includes cooking, journaling, playing an instrument, ā¦
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Heizma ist nicht mehr bootstrapped.
Michael Kowatschew, Alexander Valtingojer (und Valentin Perkonigg haben 2,5 Mio. Euro aufgestellt - und zwar mit diesem Pitchdeck:
www.trendingtopics.eu
Energiewende-Startup Heizma holt 2,5 Millionen Euro - mit diesem Pitch-Deck
Es ist eines der wenigen GeschƤftsmodelle abseits von AI, das derzeit durch die Decke geht: jenes des Wiener Startups Heizma. Erst 2024 Ć¼berhaupt
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ā¢ No "throw money at the problem" option
5. Grow organically
ā¢ Profitable unit economics is better than fancy marketing
ā¢ Word of mouth beats expensive paid ads
ā¢ Slow, predictable growth over hockey stick panic
Bootstrapped founders have one superpower:
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A bootstrapped startup is like cooking at home.
A VC-funded startup is like running a restaurant.
Both can work, but the recipes are completely different.
5 rules for bootstrapping success:
1. Start with revenue, not product
ā¢ Get pre-orders before building
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The painterās color wheel is: Red, Yellow, Blue.
The printerās wheel is: Cyan, Magenta, Yellow.
The computer screen is: Red, Green, Blue.
Whatās correct?
A: None of them.
longform.asmartbear.com
Color Wheels are wrong? How color vision actually works
Artists say all colors are a mixture of red, yellow, and blue. But physics and TV screens and printers disagree. How does color really work?
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We're ready for #Sunrise25 ā the festival of ideas, creativity & ambition by #Blackbirdvc.
Hear Factor House's origin story and share our journey from bootstrapped to funded.
Experience the rollercoaster ride with us!
š
30 April & 1 May, Sydney #Carriageworks
tickets.lup.com.au/sunrise-aust...
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Instead of āNow / Next / Laterā
what about āNow / Probable / Possible.ā
Youāre still communicating roughly the same thing, but with correct level of commitment.
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Lifecycle of every useful b2b SaaS product: bootstrapped (no venture capital available in Kansas City or wherever) -> Huge uptake from word of mouth after years of almost going bankrupt -> IPO to cash out founder -> Post IPO C Suite runs company into the ground -> Bought by Thoma Bravo
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š¦ glowieframework/glowie-core v1.9.0-alpha
Glowie core modules and application bootstrapper
š github.com/glowieframework/glowie-core
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šStructural equation modeling is a common tool in political science, but model specification is tricky.
ā”ļøB. Q. Zheng & P.M. Bentler propose a stepwise bootstrapped LM test to better detect missing parametersāimproving fit, especially in small samples www.cambridge.org/core/journal... #FirstView
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Thereās fear of true danger. Listen to that fear; prep yourself, or avoid the situation.
But then thereās fear of something that has no real danger ā publishing an essay, speaking in front of a group, shipping a wobbly product, making an advert, asking for the sale.
(1/7)
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Sometimes I forget that therapy is bootstrapped off of confession but like, it definitely is, right?
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A constraint is (counter-intuitively) a competitive advantage, because it helps define the space where youāre strong.
Others are similarly constrained away from your strengths.
Thatās where uniqueness lies.
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Koan #62
If you want to be an outlier,
who should you copy?
And the student was enlightened.
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In theory, retargeting should be more effective than cold adverts, because those people had some reason to find you already.
Does that hold true in practice for you?
You still need to draw in cold prospects, just to be retargeted, though. How do you allocate budget?
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And Horse Browser got second place for the Small & Bootstrapped Teams Golden Kitty Award! Thank you Product Hunt!
Pascal Pixel@pascalpixel.com
Iām honoured, though certainly not surprised, that Product Hunt awarded me, Jack Black, the Maker of the Year award
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Just republished a classic article! šš¾
Customers love you when you're honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.
Many thanks for spreading the love with ā¤ļø and š!
longform.asmartbear.com
How to get customers who love you even when you screw up
Customers love you when youāre honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.
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The longer I'm in startups,
the more I realize the hardest part is not building products,
it's getting the first $1 from customers.
Dear bootstrapped founders like me ,
you have my respect. šš½š
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