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McDonald’s Brings the Frankenstein Burger to (After)Life
McDonald’s and Leo Burnett Italy are stitching together taste, tech, and terror for Halloween with their monstrously creative Frankenstein Burger campaign. Just in time for Spooky Season, the brand has transformed its app into the Frankenstein Burger Lab, inviting users to play mad scientist by building their own monstrous burger creations. Inspired by vintage horror films of the 1930s, the digital experience thrusts fans into a crackling laboratory of smoke, lightning, and electric flavor where burgers are “stitched” together from over 50 menu combinations.
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